VELORA
Visual Identity Design
Velora is a beauty salon offering lash and nail services, and the first high-quality, spa-like destination of its kind in Guayama, Puerto Rico. The brand was founded on a meaningful premise — that beauty rituals are an essential part of how we care for ourselves, worthy of a space that treats them accordingly. The visual identity was designed to hold that conviction with grace: clean, timeless, and warm in the way a well-considered space feels before you even sit down. An off-white palette anchors the system, accent tones are used sparingly, and a scalable secondary icon extends the identity across every format it inhabits. Full scope covers logo, wordmark, typography, color palette, brand guidelines, and packaging.
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