HR FOOD & LIQUOR MARKET
Brand Development
Positioning Strategy
Social Media Content Creation
HR Food & Liquor Market is a neighborhood convenience store and market serving the Condado and Isla Verde communities in Puerto Rico. The opening of a second location created the opportunity to do something the brand had never had: a deliberate creative identity. The work focused on building a brand voice and visual direction from the ground up as a warm, genuine, and rooted in the everyday rhythms of the people it serves. Photography direction puts the store's best qualities front and center: its clean, organized layout and impressive product variety. Physical merchandise including branded tote bags and custom bottle opener keychains was designed to extend the brand beyond the store and into the neighborhood itself. Bilingual copywriting with authentic Puerto Rican sazón, brand voice guidelines, and social media content complete a brand that feels as present on the street as it does on the shelf.
